Fractional Marketing Leadership · B2B Technology
Marketing leadership that moves your pipeline forward.
UpMotion brings enterprise-grade marketing strategy and execution to B2B technology companies — without the cost of a full-time executive hire.
What we do
Enterprise marketing, built for your stage.
We work as an embedded extension of your team — leading strategy, managing execution, and delivering measurable pipeline results.
Go-to-Market Strategy
Positioning, ICP, messaging, and the integrated plan to enter a market or category.
Demand Generation
Integrated campaigns, ABM, and digital acquisition built to produce qualified pipeline.
Field & Partner Marketing
Events, channel co-marketing, and partner programs that activate the ecosystem.
Brand & Thought Leadership
PR, content, and executive visibility programs that build category authority.
LATAM & International Expansion
Stand up regional marketing functions and scale into new geographies.
Team Development
Hire, coach, and structure high-performing marketing organizations.
About
Founded by Christopher Cook.
Christopher is a senior marketing leader with over 20 years of experience at ServiceNow, Riverbed, Oracle, and Symantec/Veritas. At ServiceNow he built the LATAM marketing function from scratch, grew marketing-sourced pipeline to over $60M annually with a 20x average program ROI, and scaled the regional user community from 20 attendees to 2,000.
UpMotion brings that same operator's mindset — building from zero, optimizing what exists, and scaling what works — to every engagement. Trilingual in English, Spanish, and Portuguese, we operate seamlessly across the Americas.
Who we serve
Built for B2B technology teams at every stage.
Venture-backed startups
Senior marketing leadership before you can justify a full-time hire.
Growth-stage companies
Expanding into Latin America or new international markets.
Established firms
Strategic support on demand generation, events, or partner programs.
Why UpMotion
A seasoned operator on a flexible, fractional basis.
- Managed multi-million-dollar global marketing budgets
- Built and led teams across multiple countries
- Consistently delivered double-digit pipeline growth
- Modern marketing ops powered by AI across planning, content, and analytics
- Trilingual: English, Spanish, Portuguese
Get in touch
Tell us about your goals.
Share a bit about your company and what you're trying to accomplish. We typically reply within one business day.